Oct 17Introducing ESH Playlists: the Blend of Music and DesignDeveloping a brand identity involves translating a system of ideas into a graphic form, with the semantic field offering a wealth of imagery and emotions beyond its visual interpretation. To fully capture this richness, we introduce a third dimension — sound.Music4 min readMusic4 min read
Jul 25Design Your Job: 4 Steps to Getting Hired at Your Dream Design StudioIf you’re on the hunt for your next design role, you know that finding the right fit goes beyond your skills and portfolio (although they are crucial). Every studio or agency has its own hiring principles and approach, which may not be obvious to you as an applicant. That’s why…Portfolio7 min readPortfolio7 min read
Jul 5Building a Better Brand: Why Research is KeyIf you want to create the perfect brand identity, there’s one crucial step that you just can’t skip: pre-project study! Sure, an interview with the client is important, but it’s just the beginning. At ESH gruppa, we dive deep into their business, industry, and goals to make sure we have…Research6 min readResearch6 min read
Jun 21Maximizing Your Website’s First Year: Our Strategies for SuccessWeb production is a resource-intensive process, from planning, designing, coding, to testing (you can read all about this in our previous article). That’s why it’s important to make the most out of your website after launching it. Using the example of our studio’s website, eshgruppa.com, …Web5 min readWeb5 min read
Jun 7Main Characters: Meet the Designers of ESH GruppaIn the world of design, talent truly reigns supreme. It’s the people behind the products and ideas who drive the industries impact on the market, culture, and our lives. That’s why, here at ESH Gruppa, we take great pride in our talented team of designers, both full-time staff and independent…Team10 min readTeam10 min read
May 184 Essential Skills for Designers We Don’t Talk About EnoughAs designers, we all know the importance of creativity and technical expertise. However, the creative industry is fiercely competitive and fast-evolving. You surely need more than just an eye for aesthetics, and even novice designers are now expected to have “hard skills” like knowing html/css and using motion design. That’s…Soft Skills5 min readSoft Skills5 min read
May 1010 Reasons Why It Takes So Long To Make A WebsiteWe’d rather write an article titled How To Make A Website In A Day And Save Money. We won’t sugarcoat it, though: building a promotional website can be a lengthy and expensive undertaking. Between design, technology, and sales, the cost and risk of missteps can be high. Getting the website…Webdesign5 min readWebdesign5 min read
Apr 25How to Put Your Brand into Action (and why you may need help)Last time we tried to explain the difference between a style guide and a brand book (if you’re still confused, maybe our article can help you out). However, your brand’s journey does not end there. Before it can be put into action, your team must understand the finished identity and…Branding3 min readBranding3 min read
Apr 11Build Your Brand Identity: Style Guide vs. Brand BookWhen it comes to building a robust brand identity, having a style guide and a brand book can make a huge difference. While both are integral to making sure your branding message is uniform across all platforms, they have unique functions. Can’t tell the difference? No problem. …5 min read5 min read
